В конкурентном мире казино, маркетинговые подходы значительно прогрессировали для привлечения и удержания игроков. В 2023 году в докладе Американской игровой ассоциации показано, что казино постепенно используют анализ данных для понимания поведения и интересов игроков, что позволяет для более конкретных маркетинговых кампаний. Одной из выдающихся фигур в этом изменении является Билл Хорнбакл, генеральный директор MGM Resorts. […]

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